Micro isn’t exactly what comes to mind when you hear the word billboard. So what is a micro billboard? Your smartphone case. Everywhere we go there are multitudes of phones being used every moment. Extend your brand with cool phone cases. The concept is genius, elegant, and effective; it’s the ultimate guerilla-style brand reinforcement you can buy today. Who is using micro-billboard guerilla marketing, AKA custom printed phone cases? A handful of industries actually, not just photographers looking for new ways to sell prints. We have been custom printing phone cases for three years and have seen some creative applications worthy of sharing. Fundraising excels when out-of-the-box ideas spring to life. Cheerleading, PTA’s, youth sports and non-profits seek fundraising concepts that deliver results. Custom printed phone cases relay the message loud and proud. Low cost, high margin, and minimal effort with a trending product is the perfect play to bolster fundraising goals. Team spirit has never been easier to muster-up. Brand re-enforcement is everywhere, but is it on your customer’s and prospects phones? Stay in front of your competition and build brand ambassadors organically. Reward customers with a free gift, engage prospects at a trade show, include with attendee packages at an event – a hip design on a custom printed phone case is the gift that keeps on giving – giving YOUR BRAND more visibility that is! Churches and ministries utilize custom printed phone cases to give to conference attendees, engage youth ministries and to sell in the bookstore by the cash register. Are you a church with a fancy new app? Create awareness with a free case – it ties the digital to something physical while providing additional incentive. Bands and musicians benefit from a high profit merchandise item compared to t-shirts, and where t-shirts are only worn occasionally, a band name on a custom printed phone case is seen every day all day, where ever that music fan is. For the savvy live music attendee, a custom printed phone case of their favorite band gives them a leg up on their closest music-loving-buddy who only has the t-shirt, it’s the ultimate bragging piece. For the musician or band, it raises their visibility exponentially - generating new fans, selling more music, merch and tickets. Tourism depends on standing out. People want something unique to show off where they’ve been. Why do we choose one location over another? How did we hear about it? What does our mind’s eye see when we plan a trip or vacation? A custom printed phone case brings attention to a destination. We love to brag – e’hem - I mean talk, about the trip we just returned from; show off pictures, hear the stories and re-live the trip. We tend to spend money more freely when traveling, make impulse purchases and seek out unique items. For something that is so simple to have such an impact and return on investment – what are you waiting for? Contact your personal content concierge to get started on your custom printed phone cases.
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July 2016
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